[What is Guochao?]
Popular Chinese trends among Gen Z


In recent years, we have seen the emergence of makeup-related neologisms such as "Chaiborg" and "Wanghong" that refer to Chinese culture, but have you heard of "Guochao"?

Guochao is a trending keyword that symbolizes “Chineseness” that incorporates traditional Chinese culture and modern culture, and is popular among young people, especially Gen Z.

As China's Generation Z talks about their country's traditional culture, original Chinese trends are being adopted into fashion, cosmetics, music, and more.

At TAROBENI, we carry a wide range of Chinese-style fashion items that allow you to experience Chinese culture.

Why not try incorporating one item as a focal point in your outfit?


Rose Guo Chao China Setup

Rose Guo Chao China Setup


This elegant set incorporates the traditional design of Chinese dresses and tops while adding modern elements.


View Rose Guo Chao China Setup


Stand collar short sleeve Chinese shirt

Stand collar short sleeve Chinese shirt


A shirt with a traditional design that can be worn with modern styles, featuring a stand-up collar and button details on the front.


View Stand Collar Short Sleeve Chinese Shirt


View new arrivals
×